Ariston, one of the world’s leading brands in heating and water heating sector, has chosen JWT and OMD as partners for the new global communication campaign.
J. Walter Thompson Italy won the pitch for the creative development of Ariston’s new global campaign thanks to ambitious idea and strategy, which seek to promote a new communication standard for the thermic comfort sector.
OMD will instead be responsible for developing the media strategy and coordinating online and offline advertising communication in 18 key markets of the Group, which may be joined by others in the forthcoming months.
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